Your Privacy Matters at abc44
This Privacy Policy explains how abc44 collects, uses, stores, and protects your personal information when you use our online betting and casino platform. We are committed to handling your data with care, transparency, and respect.
Introduction
abc44 operates the online betting and casino platform accessible at abc44.io. As a platform serving players in Bangladesh, we take the privacy and security of personal data seriously. This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by abc44.
By registering an account, making a deposit, placing a wager, or otherwise using the abc44 platform, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your personal information as described herein. If you do not agree with any part of this policy, you should discontinue use of the platform immediately.
This policy applies to all users of the abc44 platform, including registered account holders, unregistered visitors browsing the website, and any third parties who interact with us in connection with the services we provide to players. It covers all data processing activities carried out by abc44, whether conducted automatically or manually.
Data We Collect
abc44 collects different categories of personal data depending on the nature of your interaction with the platform. The categories of personal data we may collect include the following:
2.1 Identity and Contact Data
- Full legal name as it appears on your government-issued identity document;
- Date of birth (collected to enforce our 21+ age restriction policy);
- Residential address, including city and district (e.g., Dhaka, Chittagong, Sylhet, Rajshahi, Khulna);
- Email address registered to your abc44 account;
- Mobile phone number, which must be a valid Bangladeshi number.
2.2 Financial and Transaction Data
- Mobile wallet numbers associated with bKash, Nagad, Rocket, or Upay accounts used for deposits or withdrawals;
- Bank account details where applicable (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank);
- Card details (last four digits only) where Visa or Mastercard payments are used;
- Full history of deposit and withdrawal transactions in BDT, including timestamps, amounts, and payment method references;
- Source of funds documentation provided during enhanced verification checks.
2.3 Identity Verification Documents
- Copies of your National Identity Card (NID), passport, or birth certificate submitted during the account verification process;
- Selfie or live photo submitted to confirm that verification documents belong to you;
- Proof of address documentation such as utility bills or bank statements.
2.4 Account and Gaming Activity Data
- Username, account creation date, and account status;
- Full betting and gaming history, including wager amounts, game types, outcomes, and timestamps;
- Bonus and promotional activity, including claims made, wagering progress, and amounts withdrawn;
- Responsible gaming settings and any self-exclusion or deposit limit configurations applied to your account.
2.5 Technical and Device Data
- IP address and geolocation data derived from your device at the time of login and wagering;
- Device type, operating system, browser type and version;
- Session duration, pages visited, and in-platform navigation patterns;
- Cookie identifiers and similar tracking technologies (see Section 7 for full details).
| Data Category | Primary Purpose | Retention Period |
|---|---|---|
| Identity & Contact | Account registration, age verification, communication | Duration of account + 5 years |
| Financial & Transaction | Payment processing, fraud prevention, AML compliance | Duration of account + 7 years |
| Verification Documents | KYC compliance, identity confirmation | Duration of account + 5 years |
| Gaming Activity | Service provision, dispute resolution, responsible gaming | Duration of account + 5 years |
| Technical & Device | Security monitoring, fraud detection, platform optimisation | 13 months from collection |
How We Collect Data
abc44 collects personal data through several distinct channels. Understanding these channels helps you know exactly what information enters our systems and when.
3.1 Direct Collection
The largest proportion of data we hold about you is provided directly by you during the account registration process, during identity verification checks, when you contact our support team, when you configure your account settings, and when you submit any documents we request. You retain control over this category of data and may update most of it directly from within your account settings.
3.2 Automated Collection
When you visit the abc44 platform, our systems automatically collect technical information about your device and browsing session. This includes your IP address, device identifiers, browser fingerprint, session timestamps, and in-platform click and navigation data. This collection occurs whether or not you are logged in to a registered account and is necessary for the basic operation, security monitoring, and fraud detection functions of the platform.
3.3 Payment Provider Data
When you initiate a deposit or withdrawal through bKash, Nagad, Rocket, Upay, or any supported banking or card channel, the relevant payment provider transmits a transaction confirmation record to abc44. This record includes the transaction reference number, the amount in BDT, the timestamp, and the masked payment account identifier. abc44 does not receive or store full card numbers, mobile wallet PINs, or banking passwords.
3.4 Third-Party Identity Verification
abc44 may use third-party identity verification service providers to assist with the KYC (Know Your Customer) process. These providers may independently verify the authenticity of documents you submit by cross-referencing them against available public records or database checks. Any such processing is carried out under strict data sharing agreements with relevant privacy obligations imposed on the third party.
How We Use Your Data
abc44 uses personal data only for specific, documented purposes. We do not sell your personal information to third parties for marketing purposes. The primary uses of the data we collect are as follows:
- Account creation and management: To register your account, verify your identity, and maintain accurate account records;
- Service delivery: To allow you to place wagers, participate in casino games, access promotions, and use all features of the abc44 platform;
- Payment processing: To facilitate deposits and withdrawals in BDT through your chosen payment method and to maintain accurate transaction records;
- Age and identity verification: To confirm that all players are aged 21 or above and that no single player holds more than one account;
- Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, money laundering, unauthorised account access, and other security threats;
- Responsible gaming compliance: To monitor gaming patterns that may indicate problem gambling behaviour and to enforce responsible gaming tools including deposit limits, session caps, and self-exclusion;
- Customer support: To respond to your queries, resolve account disputes, and maintain a record of support interactions;
- Marketing communications: To send you promotional offers, bonus notifications, and platform updates via email or SMS, where you have consented to receive such communications. You may withdraw this consent at any time;
- Platform improvement: To analyse aggregated usage data and improve the functionality, design, and performance of the abc44 platform;
- Legal compliance: To fulfil any obligations imposed on abc44 by applicable law, including record-keeping requirements.
Legal Basis for Processing
abc44 processes personal data on one or more of the following legal bases, depending on the specific processing activity in question:
- Contract performance: Processing that is necessary to provide you with the services described in our Terms & Conditions, including account management, game delivery, and payment processing;
- Legal obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering obligations, age verification requirements, and record retention duties;
- Legitimate interests: Processing that is necessary for abc44's legitimate business interests, such as fraud prevention, platform security, responsible gaming monitoring, and customer support, where those interests are not overridden by your rights and freedoms;
- Consent: Processing carried out on the basis of your explicit consent, such as sending you marketing communications. Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing that occurred before the withdrawal.
Data Sharing
abc44 does not sell, rent, or trade your personal data to any third party. We share personal data only with carefully selected categories of recipients where such sharing is necessary for the operation of the platform or required by law.
6.1 Service Providers
We share personal data with third-party service providers who assist us in operating the abc44 platform. These include payment processors (bKash, Nagad, Rocket, Upay, and supported banking partners), identity verification providers, game software suppliers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi), fraud detection specialists, and IT infrastructure providers. All such providers are bound by contractual data processing agreements that restrict their use of your data to the specific service they provide to abc44.
6.2 Legal and Regulatory Disclosures
abc44 may disclose personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by applicable law, court order, or other binding legal process. In such cases, we will disclose only the minimum amount of data necessary to satisfy the legal requirement and, where permissible, will notify you of the disclosure.
6.3 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of all or part of abc44's business assets, personal data held about users may be transferred to the acquiring entity as part of that transaction. You will be notified in advance of any such transfer that materially affects the processing of your personal data, and the acquiring entity will be bound by the terms of this Privacy Policy or a substantially equivalent successor policy.
Cookies and Tracking Technologies
abc44 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files stored on your device by your browser when you visit our website. They allow us to recognise your device across sessions and provide a more personalised, consistent experience.
7.1 Types of Cookies We Use
- Strictly necessary cookies: These are essential for the platform to function. They manage your login session, maintain your account authentication state, and ensure that security features operate correctly. These cookies cannot be disabled without impairing basic platform functionality;
- Performance and analytics cookies: These collect anonymous, aggregated data about how users navigate the platform — which pages are visited most often, where users click, and how long sessions last. This data helps us identify areas where the platform experience can be improved;
- Functional cookies: These remember your preferences, such as your preferred language, notification settings, and responsible gaming configuration, so you do not need to re-enter them on every visit;
- Marketing and targeting cookies: These track your interaction with abc44 promotions and may be used to deliver more relevant bonus offers to you. They are only set where you have provided consent.
7.2 Managing Cookies
Most modern browsers allow you to control cookie settings through the browser's privacy or settings menu. You may block or delete cookies at any time; however, disabling strictly necessary cookies will prevent you from logging in to your abc44 account and using the platform's core features. Disabling other cookie categories will not prevent you from using the platform but may reduce the personalisation and quality of your experience.
Data Retention
abc44 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal obligations. The specific retention periods for each category of data are set out in the table in Section 2 of this policy.
Following the closure or permanent suspension of your abc44 account, we will retain your identity, financial, and gaming activity records for a minimum period of five years. Financial transaction records are retained for a minimum of seven years in line with standard financial record-keeping obligations. After the applicable retention period has expired, your personal data will be securely and permanently deleted or irreversibly anonymised.
Where personal data is retained solely for legal compliance purposes following account closure, it will be held in a restricted access environment and will not be used for any other purpose, including marketing or platform analytics.
Your Rights
As a data subject, you have a number of rights in relation to the personal data abc44 holds about you. These rights are as follows:
- Right of access: You have the right to request a copy of the personal data abc44 holds about you, together with information about how that data is being used. Requests will be fulfilled within a reasonable timeframe;
- Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update most basic account information directly from within your abc44 account settings;
- Right to erasure: In certain circumstances, you may request the deletion of your personal data. This right is subject to our legal retention obligations — we may be unable to delete data that we are required to retain by law, such as financial transaction records;
- Right to restriction of processing: You may request that abc44 restrict the processing of your personal data in certain circumstances, for example while a dispute about accuracy is being resolved;
- Right to data portability: Where processing is carried out by automated means on the basis of your consent or a contractual necessity, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format;
- Right to object: You have the right to object to the processing of your personal data where abc44 is relying on legitimate interests as the legal basis. You also have an absolute right to object to your data being used for direct marketing purposes at any time;
- Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of any processing carried out before the withdrawal.
Data Security
abc44 applies industry-standard technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include, but are not limited to:
- 256-bit SSL (Secure Socket Layer) encryption applied to all data transmissions between your device and the abc44 platform;
- Encryption of sensitive data fields at rest within our database infrastructure;
- Role-based access controls that limit which members of the abc44 team can access personal data, based strictly on job function and operational necessity;
- Regular internal security audits and penetration testing of the platform infrastructure;
- OTP (one-time password) verification for login sessions and significant account changes;
- Automated fraud detection and anomaly monitoring systems that flag unusual account activity in real time.
While abc44 takes reasonable and appropriate steps to protect your personal data, no method of electronic transmission or storage is completely secure. In the unlikely event of a data breach that is likely to result in a high risk to your rights, abc44 will notify affected users without undue delay and will take all reasonable steps to contain and remediate the breach.
Children and Minors
abc44 is an adult gaming platform strictly restricted to individuals aged 21 years or above. We do not knowingly collect, process, or retain personal data from any individual under the age of 21. The registration process includes mandatory age verification steps designed to screen out underage applicants.
If abc44 becomes aware that personal data has been collected from a person under the age of 21, that account will be closed immediately, all associated data will be deleted in accordance with our data retention obligations, and any funds held in the account will be handled in accordance with our responsible gaming and underage gambling policies.
Policy Amendments
abc44 reserves the right to update or revise this Privacy Policy at any time. When material changes are made, we will notify registered players via the email address held on their account or by displaying a prominent notice on the platform prior to the changes taking effect. The effective date shown at the top of this document will be updated to reflect the date of the most recent revision.
Your continued use of the abc44 platform following the publication of a revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically to stay informed about how we are protecting your personal data.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way abc44 handles your personal data, please contact our dedicated privacy support team using the details below. Our team operates seven days a week and aims to respond to all privacy-related enquiries within 24 hours Bangladesh Standard Time (BST, UTC+6).
Email: [email protected]
Please include your registered username, a brief description of your request, and any relevant reference numbers in your correspondence to help us respond as efficiently as possible.
How abc44 Protects Your Privacy
Every measure we take is designed to ensure your personal information remains secure, private, and firmly in your control.
256-bit SSL Encryption
Every interaction between your device and abc44 is protected by 256-bit SSL encryption — the same standard used by leading banks and financial institutions. Your personal data, login credentials, and payment details are never transmitted in plain text over any network.
Strict Access Controls
Access to your personal data within abc44 is restricted on a strict need-to-know basis. Only team members whose roles specifically require access to personal data can view it, and all access is logged and audited regularly to detect and prevent unauthorised activity.
No Data Sales — Ever
abc44 does not sell, rent, or trade your personal information to advertisers, data brokers, or any commercial third party. Your data is used exclusively to operate your account, process your transactions, and improve your experience on the platform. Nothing more.
Full Control Over Your Data
You have clear rights over your personal data at abc44: access it, correct it, request deletion, restrict processing, or withdraw marketing consent at any time. Submit your request to our support team and we will action it within 30 calendar days.
Secure BDT Payment Handling
abc44 never stores your bKash, Nagad, Rocket, or Upay PIN or your full card number. Payment data is handled directly by the relevant provider and only a masked transaction reference is retained on the abc44 side, keeping your financial credentials safe.
Breach Notification Commitment
In the unlikely event of a security breach affecting your personal data, abc44 commits to notifying affected players without undue delay. We will communicate clearly what happened, what data was affected, and what steps we have taken to protect you going forward.
abc44 combines a premium betting and casino experience with transparent, player-first privacy practices. Explore our games, review our FAQ, or log in to your account today.